2008 Woodie Awards
You Can Get There From Here
American Marketing Association helps out UMaine students Saturday
Chelsea Cameron
Issue date: 12/13/07 Section: News
The University of Maine Chapter of the American Marketing Association held its second-annual Maine State Collegiate Business Conference on Saturday, Dec. 8 in the Donald P. Corbett Business Building. The theme of the conference was "You Can Get There From Here!", which focused on getting a job in Maine, according to AMA Co-President Heather Conary.
"A lot of people feel like they have to leave. You do have the same opportunities as everybody else in this state," she said. Many of the guest speakers are from Maine, according to Conary, so they could show students that they can be successful here.
The conference lasted from 8 a.m. and ended with a dinner at 7 p.m. The day kicked off with a continental breakfast and the opportunity for networking.
The keynote speaker for the morning session, Robin Sawyer, vice president and corporate controller of Fairchild Semiconductor, spoke about her travels to other states and countries. She said students from Maine have the same opportunities open to them that students at other colleges do. The morning session also included a panel chaired by Paul Meyer, the executive-in-residence, and talks given by Katie Wellman from Enterprise Rent-A-Car and other prominent businesses.
The AMA is made up of UMaine students, and their theme this year has been "Brand YOU." They stress the most important part about leaving school is branding yourself, according to Michael Carrington, co-president of AMA.
One of the key factors this year is portfolio development. The group takes field trips, has sales, personal branding, networking and resume workshops and hosts guest speakers to help students accomplish that. The AMA is not limited to business students. "This can help any student on campus," Carrington said.
The conference was open to students in any major, and the fee for a non-AMA member was $10 for the conference and $30 with dinner included. Last year around 200 people attended, according to Conary.
The UMaine Career Center was one of the sponsors and had a table with information set up in the atrium.
Sech Reel, a second-year finance major attended the conference to learn more about marketing and networking.
"[I came] to see the applications and issues, but mostly for networking. Networking is not something you just attain," she said.
The AMA competed last year for a sponsorship from the UMaine Business School's Advisory board. Other sponsors included AskPatty.com, Ranor, Inc. Lids, Macy's, Margarita's, the UMaine Bookstore and Umaine Career Center.
For more information about the AMA, go to www.umaineama.com.
"A lot of people feel like they have to leave. You do have the same opportunities as everybody else in this state," she said. Many of the guest speakers are from Maine, according to Conary, so they could show students that they can be successful here.
The conference lasted from 8 a.m. and ended with a dinner at 7 p.m. The day kicked off with a continental breakfast and the opportunity for networking.
The keynote speaker for the morning session, Robin Sawyer, vice president and corporate controller of Fairchild Semiconductor, spoke about her travels to other states and countries. She said students from Maine have the same opportunities open to them that students at other colleges do. The morning session also included a panel chaired by Paul Meyer, the executive-in-residence, and talks given by Katie Wellman from Enterprise Rent-A-Car and other prominent businesses.
The AMA is made up of UMaine students, and their theme this year has been "Brand YOU." They stress the most important part about leaving school is branding yourself, according to Michael Carrington, co-president of AMA.
One of the key factors this year is portfolio development. The group takes field trips, has sales, personal branding, networking and resume workshops and hosts guest speakers to help students accomplish that. The AMA is not limited to business students. "This can help any student on campus," Carrington said.
The conference was open to students in any major, and the fee for a non-AMA member was $10 for the conference and $30 with dinner included. Last year around 200 people attended, according to Conary.
The UMaine Career Center was one of the sponsors and had a table with information set up in the atrium.
Sech Reel, a second-year finance major attended the conference to learn more about marketing and networking.
"[I came] to see the applications and issues, but mostly for networking. Networking is not something you just attain," she said.
The AMA competed last year for a sponsorship from the UMaine Business School's Advisory board. Other sponsors included AskPatty.com, Ranor, Inc. Lids, Macy's, Margarita's, the UMaine Bookstore and Umaine Career Center.
For more information about the AMA, go to www.umaineama.com.
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